Missing is a public health framing. In this paper, we explore this absence, asking why it exists and what the implications might be for abortion access in Canada. Through a thematic review of government documents and debate transcripts (Hansard) this paper documents the focus on the legal, rights based framework and argues that this approach entrenches abortion as an individual issue, reinforcing neoliberal principles. We end with recommendations that support a move towards public health language in order to destigmatize a protected health service and to disrupt the Government of New Brunswick’s use of right’s based language to construct three powerful myths about a) a preferred ‘status quo’, b) the lack of need regarding abortion access, and c) the accessibility and fairness of legal routes to garner protections. In making these recommendations, we draw on a reproductive justice framework. Reproductive Justice comes out of the work and throughout if Black women in the United States (Ross, Sister Song) and has flourished in partnership with a coalition of other activists of colour, and whose proliferation in Canada can be attributed to the work of Black and Indigenous activists. as an intervention into choice and rights based approaches. We use this model as a way to frame abortion as a feminist public health issue in the Canadian context.